We aim to reach children through educational toys that spark their imagination and build their character while allowing them to enjoy their childhoods to the fullest.

In the future, we see our company as a source of support for the homeless and working poor of all walks of life. We will work with them to find affordable housing, transportation assistance and develop life skills that empower them.  As a social entrepreneur, the founder also envisions  eradicating unemployment, incarceration and recidivism, due to the high percentage in the African-American communities starting with ground zero, Detroit.

Our founder was born in the 1950s, and the circumstances of her unexpected birth had set her on a course of uncertainty and doubt. She was a shy child who became the target for many situations that a young child shouldn’t have experienced. By these experiences the wrong words and thoughts were most prevalent during her formative years.

Many stages of her life have come and gone and through the years the following passage has become very dear to her heart: “A word fitly spoken is like apples of gold in pictures of silver.” So, imagine if words are fitly spoken to a child, then the trajectory of that child will be a very positive path.

This became the driving force behind the founding of His Apples of Gold, a company providing educational toys that enable children to explore and experience the world around them.